Donald Cooper speaks on two main Topics, with a choice of Titles available for each…or we can customize a title to suit your specific needs.
Topic #1 focuses on the Customer. These presentations are based on Donald’s exclusive insights of Human Marketing which have helped thousands of businesses throughout the world to add more real value to their customers' lives...and more dollars to their bottom lines!
- "Human Marketing®... How to increase market share & profitability in the face of ever-stronger competition!" *
- "Owning Customers for Life... Four powerful steps to increasing loyalty, sales and profitability!" *
- "Human Marketing... Four powerful steps to creating a customer-focused organization!" *
- "7 Keys to Long-term Profitability!"
- "The Adventure of Change... Redefining & reinventing your business to achieve market domination in our rapidly changing world."
- "Creating a Winning Brand!"
- "The Plain Truth About Retail Success... 7 steps to increasing loyalty, sales & profitability!"
* These are different titles for the same presentation with a slightly different focus to address specific business issues.
Topic #2 is about creating a business environment that generates clarity of purpose, loyalty, creativity and effectiveness. A survey of 207 businesses, over 11 years, shows that companies with a strong culture averaged 571% higher gains in operating profits!
- "Creating a Winning Culture!"
- "The 8 Essential Steps to Finding & Keeping the Best Staff!"
- "The Plain Truth About Effective Business Leadership!"
- "What is the Compelling Purpose of Your Business?"
- "The 40-Minute MBA!... 10 things that you absolutely must know about your customers, your business and your life! (NOTE: This presentation includes the "Best of" Topics # 1 & 2)."
Workshops and other programs: Donald also offers one & two day intensive and interactive workshops, combination packages (Keynote plus workshop), participation in Customer Appreciation Events and Panel Moderating.