Today's sophisticated audiences want to hear from speakers who have actually done it ... and done it well! Donald has done it. Winner of seven awards for marketing, service and business excellence he has been both a world-class manufacturer and an outstanding, innovative retailer.
Donald has also been awarded the prestigious Certified Speaking Professional (CSP) designation, the highest earned designation in the competitive world of Professional Speaking. This designation has been awarded by the International Federation for Professional Speakers to only 400 of the estimated 15,000 speakers in the world. Fewer than 2% of the Professional Speakers in North America have qualified for the coveted Certified Speaking Professional designation!
Donald Cooper has helped thousands of companies throughout the world to add more value to their customers' lives... and more dollars to their bottom line! Donald started work at the age of 6, sweeping the floor in the family business for 5 cents a day... long days and low pay. Excellent early training for an entrepreneur!
He earned an undergraduate business degree and an MBA from the University of Western Ontario, followed by 18 years at Cooper Canada, the family business. Cooper Canada became the world's leading manufacturer of hockey equipment and Canada's largest maker of both sporting goods and fine leather goods.
In 1981, Donald made a strategic decision to do something less corporate and purchased a chain of four small exercise and casual wear stores, expanding to 13 stores just as the market was maturing and declining, thus proving, once again, that an MBA isn't everything!
The mall locations were sold off leaving a small warehouse in which a bold new retail vision was born. Sales the first day were just $15, but soon, thousands of women were driving up to three hours to enjoy the unique and compelling shopping experience. In just 3 years, Donald won 7 Awards of Excellence for marketing and service innovation, including the Retail Council of Canada's Innovative Retailer of the Year.
Drawing on his real-life experience as a world-class manufacturer, retailer and tireless researcher, Donald now devotes his full time to helping companies redefine and reinvent their business to thrive in the new millennium. With wisdom, humour and a strong dose of customer reality, he delivers the "straight goods" on how to increase market share and profitability in the face of ever-stronger competition.
His Insights of Human Marketing will inform you, challenge you, disturb you, inspire you and leave you with a new and powerful understanding of your business, your customers and your life!!